Pure London x JATC showcases the UK’s most extensive collection of women’s clothing. Get ready to discover next season’s latest pieces to suit every occasion.
Experience edits from both established designers and emerging names in the fashion industry at Pure London x JATC’s Woman destination.
Wholesale Suppliers and Distributors of Womenswear
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‘We see a lot of brands in showrooms but always come to Pure London to pick up a wildcard. We came today looking for womenswear and found some beautiful pieces!’
Pure London x JATC Woman
Head to our Woman destination to uncover a variety of pieces, from everyday basics and resort wear to our luxury edits and timeless heritage collections.
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The absollute beach bag, we love it's quality, finishings, details and look. Provided of a folding reversable zip, the design maintains all the properties of a round beach basket with the feature of a ...
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Following the success of EYOS - our iconic palazzo cut, Spring-Summer 2025 sees its reinterpretation in a unapologetically spectacular new take: The ATARI, and its two variants: FLUX and EDGE.
Coats and jackets
Dresses
Trousers and skirts
Shirts and tops
Swim and activewear
Lingerie
FAQ
How do I register as a visitor?
Although you may register on arrival at the show, we encourage you to register prior to attending to avoid any delays on the day, as there can be queues for those that are unregistered. To register for the upcoming event,
head over to our registration page and fill out our registration form to receive your free ticket.
Who will I meet at Pure London?
From big names to emerging boutiques, Pure London features a curated line-up of the most exciting UK and International brands. Take a look at just some of our brands and suppliers to see you’ll meet.