• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Peach Fuzz

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Pink Champagne

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Melon

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Plain White

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  •     As one of the UK’s largest fashion trade shows, Pure London x JATC naturally brings in an impressive number of visitors each and every season from some of the industry’s most exciting retailers, b ...
  • 4 reasons to exhibit at Pure London

    24 Apr 2022 Suzanne Ellingham, Sourcing Director
    Get involved in this season's edition of Pure London and discover a world of fashion under one central London roof!
  • 6 tips to increase sales using social media

    20 Apr 2022 Style Up Social Academy
    In the ever evolving world of digital marketing, the experts at Style Up Social Academy have a few top tips to help you boost social media sales. 
  • 3 reasons your brand community is your most important asset

    10 Apr 2022 Isabella West, CEO, Hirestreet
    Ahead of our "Community Building: Connecting authentically online" panel, Isabella West tells us just how important your online community is. 
  • We caught up with Cally Russell to get to know him better ahead of Fashion Together.
  • We caught up with SABINNA founder, Sabinna Rachimova, to get to know her better ahead of Fashion Together.

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
Loading
  • Letter
    • 0-9
  •     As one of the UK’s largest fashion trade shows, Pure London x JATC naturally brings in an impressive number of visitors each and every season from some of the industry’s most exciting retailers, b ...
  • 4 reasons to exhibit at Pure London

    24 Apr 2022 Suzanne Ellingham, Sourcing Director
    Get involved in this season's edition of Pure London and discover a world of fashion under one central London roof!
  • 6 tips to increase sales using social media

    20 Apr 2022 Style Up Social Academy
    In the ever evolving world of digital marketing, the experts at Style Up Social Academy have a few top tips to help you boost social media sales. 

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