• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

STAT HERE

10,000

STAT HERE

500

STAT HERE

£250

STAT HERE


Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. Nam sed est. Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Integer ut justo. In tincidunt viverra nisl. Donec di

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan 

 

Section Title

Article Title

This is the Headline CK Style - it is now black

Section Title

Section Title

Peach Fuzz

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. This is a Black Default Link . Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; 

Pink Champagne

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. This is a White Default Link . Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; 

Melon

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. This is a Default Link . Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; 

Plain White

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. This is a Default Link . Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; 

Default 2 column Section Style

Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

Solid Off Black

Side Image Section Style

is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Solid Off Black

One Third Section Style

is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

Loading
  • Letter
    • C

Library grid

The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
Loading
  • Letter
    • C
  • This July, exhibitors and visitors gathered at the iconic catwalk for the inaugural Pure London x JATC Exhibitor Awards. These awards shine a spotlight on the innovative brands and visionary designers ...
  • Andrew Xeni is a visionary technology and retail entrepreneur. After building a successful manufacturing business supplying the UK high street, Xeni went on to create eco conscious brand, Nobody’s Chi ...
  • Hyve Group is excited to announce the return of Pure London x JATC and Source Fashion in February 2025, marking a significant step forward in the evolution of connecting its fashion events and launchi ...
  • It is with heavy hearts that we at Pure London mark the passing of our former esteemed colleague, Louise Young.
  • Cutting fashion’s carbon footprint

    12 Apr 2022 Emma Wilder
    From textile production to international shipping, it’s safe to say that much of the fashion industry’s carbon footprint isn’t small.
  • Meet Jokotola Edu-Phillips, founder of Joko Edu as we celebrate Black History Month. 

Library Carousel

Library Masonry

The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
Loading
  • Letter
    • C
  • This July, exhibitors and visitors gathered at the iconic catwalk for the inaugural Pure London x JATC Exhibitor Awards. These awards shine a spotlight on the innovative brands and visionary designers ...
  • Andrew Xeni is a visionary technology and retail entrepreneur. After building a successful manufacturing business supplying the UK high street, Xeni went on to create eco conscious brand, Nobody’s Chi ...
  • Hyve Group is excited to announce the return of Pure London x JATC and Source Fashion in February 2025, marking a significant step forward in the evolution of connecting its fashion events and launchi ...

Partners and Sponsors