• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Pink Champagne

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • This July Pure London x JATC, the UK’s festival of fashion, will continue their commitment to fostering emerging talent and supporting the next generation of fashion innovators by partnering with Grad ...
  • The inaugural Pure London x JATC show, the London festival of fashion, taking place from the 11-13th February 2024, is set to shine with a line-up of glamorous collections across womenswear and jewell ...
  • We spoke with George Davies, the renowned retail legend and the mastermind behind GWD, ahead of Pure London, where he will be our keynote speaker. With a career spanning over five decades, George Davi ...
  • Pure London has announced retail legend George Davies as a keynote speaker headlining the content programme on Sunday 16th July at 1.30pm with a session titled In Conversation With George Davies, when ...
  • Pure London announces a show-stopping new brand from the retail legend behind Next, George at ASDA and PER UNA at Marks & Spencer, GWD by George Davies will be showcased at the forthcoming event. 
  • Watch our Head of Jewellery, Retail & Fashion, Andrew Martyniuk, answer a few questions about Pure Jewel, the new destination at Pure London, which will return to Olympia in July 17-19. Pure Jewel wil ...

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
Loading
  • Letter
    • G
  • This July Pure London x JATC, the UK’s festival of fashion, will continue their commitment to fostering emerging talent and supporting the next generation of fashion innovators by partnering with Grad ...
  • The inaugural Pure London x JATC show, the London festival of fashion, taking place from the 11-13th February 2024, is set to shine with a line-up of glamorous collections across womenswear and jewell ...
  • We spoke with George Davies, the renowned retail legend and the mastermind behind GWD, ahead of Pure London, where he will be our keynote speaker. With a career spanning over five decades, George Davi ...

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