• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Peach Fuzz

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Pink Champagne

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Melon

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Plain White

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Karen Radley, Founder of Scoop in conversation over a cup of coffee with fashion designer Anne-Marie Holdsworth. Founder of Brodie Cashmere and Wispr.  
  • Activist and icon, Katharine Hamnett CBE created a stampede for her infamous Second Referendum Now and Fashion Hates Brexit slogan t-shirts as she gave them away for free to the audience after her tal ...
  • Keynote exclusive: Maya Jama

    18 Jul 2018 Pure London
    Having joined the BBC Radio1 family only last year, Maya has recently been announced as their solo presenter for Fridays’ popular Breakfast Show and again on Saturdays’ primetime slot. For her keynote ...
  • Keynote exclusive: Caryn Franklin

    29 May 2018 Pure London
    Caryn Franklin MBE, former fashion editor and co-editor of i-D Magazine and prime-time BBC TV presenter, is a multi-platform broadcaster, fashion and identity commentator and activist. 

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
Loading
  • Letter
    • K
  • Karen Radley, Founder of Scoop in conversation over a cup of coffee with fashion designer Anne-Marie Holdsworth. Founder of Brodie Cashmere and Wispr.  
  • Activist and icon, Katharine Hamnett CBE created a stampede for her infamous Second Referendum Now and Fashion Hates Brexit slogan t-shirts as she gave them away for free to the audience after her tal ...
  • Keynote exclusive: Maya Jama

    18 Jul 2018 Pure London
    Having joined the BBC Radio1 family only last year, Maya has recently been announced as their solo presenter for Fridays’ popular Breakfast Show and again on Saturdays’ primetime slot. For her keynote ...

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