• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Peach Fuzz

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Pink Champagne

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Melon

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Plain White

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Pure London x JATC proudly presented this season’s catwalk trends, inspired by the show’s new trend partner, Trendhub by BDA London.
  • Pure London x JATC, the festival of fashion, closed its doors at Olympia Events, to a vibrant atmosphere celebrating the new season’s collections.
  • Pure London x JATC, the UK’s premier festival of fashion, is thrilled to unveil its exclusive seminar programme for the upcoming event at Olympia Events, from 14-16 July 2024.
  • Pure London x JATC, the festival of fashion, will return as a combined show for the second season, from 14th-16th July 2024 at the iconic, Olympia London.
  • Pure London x JATC, the festival of fashion, is thrilled to announce its return together with JATC for the second season. Set to take place July 14th - 16th July 2024, at the iconic Olympia, this comb ...
  • Pure London x JATC, the UK’s leading festival of fashion, will return as a combined show for the second season, from 14th-16th July 2024 at the iconic, Olympia London.

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
Loading
  • Letter
    • P
  • Pure London x JATC proudly presented this season’s catwalk trends, inspired by the show’s new trend partner, Trendhub by BDA London.
  • Pure London x JATC, the festival of fashion, closed its doors at Olympia Events, to a vibrant atmosphere celebrating the new season’s collections.
  • Pure London x JATC, the UK’s premier festival of fashion, is thrilled to unveil its exclusive seminar programme for the upcoming event at Olympia Events, from 14-16 July 2024.

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