• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Peach Fuzz

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Pink Champagne

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Melon

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Plain White

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • In the dynamic landscape of retail, the evolution of self-checkout machines has been remarkable, originally designed for supermarkets but now making significant inroads into the fashion industry. The ...
  • Many retailers find it difficult to navigate social media and consider that it’s all about setting up weekly targets to achieve in terms of numbers of followers. But this is not necessarily the case. ...
  • Today many consumers and retailers believe it is no longer enough for firms to do less harm to the environment. Rather, companies are expected to actively improve the state of the planet. We’ve attend ...
  • Learn all about Together Fest 2022, the first retail wellbeing festival in the UK, organised by our charity partner Retail Trust. Staff from more than 50 retailers in fashion and other industries part ...
  • As retail prepares to reopen across the UK, here are some of our top tips. 
  • Reflect, Rethink, Reset: 6 top tips for post-lockdown wellbeing

    07 Sep 2020 Marie Oakes, The Trend Academy
    Marie Oakes shares her top tips for mental, physical and emotional wellbeing to help you see success post-pandemic. 

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
Loading
  • Letter
    • R
  • In the dynamic landscape of retail, the evolution of self-checkout machines has been remarkable, originally designed for supermarkets but now making significant inroads into the fashion industry. The ...
  • Many retailers find it difficult to navigate social media and consider that it’s all about setting up weekly targets to achieve in terms of numbers of followers. But this is not necessarily the case. ...
  • Today many consumers and retailers believe it is no longer enough for firms to do less harm to the environment. Rather, companies are expected to actively improve the state of the planet. We’ve attend ...

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