• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Peach Fuzz

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Pink Champagne

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Melon

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Plain White

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  •   In recent years, sustainability has emerged as a critical focus for fashion retailers, driven by growing environmental concerns and shifting consumer values. As environmental awareness grows and con ...
  • Guest writer: Joe Mountain is the Sustainability Lead for N Brown Group and Director of Future Fashion Fair CIC. With a background in fabric development, he transitioned to sustainability after an MSc ...
  • Pure London x JATC, taking place at Olympia Events from 14th to 16th July 2024, will see the return of the dedicated Sustainable destination. Buyers will discover a carefully curated selection of new ...
  • Most people working in the sustainable fashion sector come to it because they’re concerned about the harm fashion can do. For Kalkidan Legesse, founder of Sancho’s boutique and resale platform Owni, s ...
  •   Genia Mineeva is the founder of Been London, a sustainable fashion brand that uses recycled waste to produce stylish accessories. British Vogue named Been London as one of the most innovative fashio ...
  • Opening this Sunday, visitors to Pure London and Pure Origin at Olympia London will shop the world and discover a tantalising collection of British and global fashion designers, brands, and manufactur ...

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
Loading
  • Letter
    • S
  •   In recent years, sustainability has emerged as a critical focus for fashion retailers, driven by growing environmental concerns and shifting consumer values. As environmental awareness grows and con ...
  • Guest writer: Joe Mountain is the Sustainability Lead for N Brown Group and Director of Future Fashion Fair CIC. With a background in fabric development, he transitioned to sustainability after an MSc ...
  • Pure London x JATC, taking place at Olympia Events from 14th to 16th July 2024, will see the return of the dedicated Sustainable destination. Buyers will discover a carefully curated selection of new ...

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