New colours July 2024

100%

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10,000

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500

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£250

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Peach Fuzz

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Pink Champagne

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Melon

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Plain White

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • 2025 is shaping up to be a groundbreaking year in fashion, where consumer preferences are steering the industry toward unprecedented innovation and creativity.
  •   Our office is abuzz with excitement, and not just because of the football. Pure London x JATC is really ‘just around the corner’. We are awash with amazing exhibitors and have an awesome speaker lin ...
  • The inaugural Pure London x JATC, the London festival of fashion, closed on a high following three highly productive days combining trend-led fashion, inspiring and educational content, global network ...
  • Pure London x JATC provides an exceptional opportunity for fashion retailers to connect with industry experts, discover new trends, and expand their network of partners and suppliers. In this article, ...
  • Fashion trends and jewellery keep upgrading with every passing season. Enthusiast designers are constantly experimenting with traditional and modern trends to keep up with consumer demand for newness. ...
  • Since the digital retail revolution is showing no signs of slowing down, we thought we’d look into the role fashion subscription services play, as well as the challenges they face…

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
Loading
  • Letter
    • T
  • 2025 is shaping up to be a groundbreaking year in fashion, where consumer preferences are steering the industry toward unprecedented innovation and creativity.
  •   Our office is abuzz with excitement, and not just because of the football. Pure London x JATC is really ‘just around the corner’. We are awash with amazing exhibitors and have an awesome speaker lin ...
  • The inaugural Pure London x JATC, the London festival of fashion, closed on a high following three highly productive days combining trend-led fashion, inspiring and educational content, global network ...

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