New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pink Champagne
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Melon
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Plain White
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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In the dynamic landscape of retail, the evolution of self-checkout machines has been remarkable, originally designed for supermarkets but now making significant inroads into the fashion industry. The ... -
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The first combined Pure London x JATC show, The London Festival of Fashion, taking place on the 11th – 13th February 2024 at Olympia London, is set to showcase a stunning variety of jewellery, from fa ... -
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The first combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024 will host an enlarged POP destination which leads the fashion conversation ... -
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The inaugural combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024, has joined forces with Istanbul Apparel Exporters Association (IHKIB) ... -
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Most people working in the sustainable fashion sector come to it because they’re concerned about the harm fashion can do. For Kalkidan Legesse, founder of Sancho’s boutique and resale platform Owni, s ... -
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The first combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024 will host a dedicated Sustainable destination where buyers will discover an ...
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In the dynamic landscape of retail, the evolution of self-checkout machines has been remarkable, originally designed for supermarkets but now making significant inroads into the fashion industry. The ...
-
The first combined Pure London x JATC show, The London Festival of Fashion, taking place on the 11th – 13th February 2024 at Olympia London, is set to showcase a stunning variety of jewellery, from fa ...
-
The first combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024 will host an enlarged POP destination which leads the fashion conversation ...
-
The inaugural combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024, has joined forces with Istanbul Apparel Exporters Association (IHKIB) ...
-
Most people working in the sustainable fashion sector come to it because they’re concerned about the harm fashion can do. For Kalkidan Legesse, founder of Sancho’s boutique and resale platform Owni, s ...
-
The first combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024 will host a dedicated Sustainable destination where buyers will discover an ...
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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Pure London x JATC, the festival of fashion, is thrilled to announce its return together with JATC for the second season. Set to take place July 14th - 16th July 2024, at the iconic Olympia, this comb ... -
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Pure London x JATC, the UK’s leading festival of fashion, will return as a combined show for the second season, from 14th-16th July 2024 at the iconic, Olympia London. -
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Pure London x JATC, the UK’s largest festival of fashion, has revealed its theme, Immersive Encounters, for the July 2024 show. Drawing inspiration from the latest trends curated by the show’s new tre ...