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Pure London x JATC is the UK's Largest Festival of Fashion
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Peach Fuzz
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Pink Champagne
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Melon
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Plain White
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Ruby from Beyond Garments. -
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In case you missed it, our 2020 theme is all about the wanderers, the creatives and the boundary-less. Pure London’s Nomad theme celebrates a modern world in which everything is connected, and anythin ... -
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We’ve asked our Pure London exhibitors six simple questions to get to know them better ahead of the AW20/21 show. Meet Matthew O’Brien, founder of his eponymous brand of bespoke and ready to wear mens ...