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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
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Pure London is delighted to announce British designer Dame Zandra Rhodes to the AW20/21 show for a keynote address on day one.
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Take a look at some of our top tips to help you drive traffic to your stand, no matter where you’re positioned on the show floor.
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We're looking ahead to the next decade in fashion...