New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. Nam sed est. Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Integer ut justo. In tincidunt viverra nisl. Donec di
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan
Section Title
Peach Fuzz
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. This is a Black Default Link . Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;
Pink Champagne
Melon
Plain White
Default 2 column Section Style
Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
Library grid
-
The inaugural Pure London x JATC show, the London festival of fashion, taking place from the 11-13th February 2024 at the iconic Olympia London, reveals an inspirational line-up of brands across the n ...
-
The first combined Pure London x JATC show, The London Festival of Fashion, will take place on the 11th – 13th February 2024 at Olympia London, creating a revolutionary fashion buying event.
-
Pure London x JATC, the UK’s largest festival of fashion, has revealed its theme, ‘Cabinet of Curiosity’ for the first combined show in February 2024. Created in collaboration with the show’s trend ag ...
-
Pure London, the UK’s largest Festival of Fashion, has announced that from February 2024 Just Around The Corner (JATC) will unite with Pure London to create Pure London x JATC, sitting under Hyve’s re ...
-
Pure London, the UK’s largest Festival of Fashion, ended this afternoon following three exciting days of innovative and trend-led fashion and inspiring and educational content. Retailers including Joh ...
-
The opening day of Pure London, the UK’s largest Festival of Fashion, welcomed hundreds of retailers from across the UK.
Library Carousel
-
The inaugural Pure London x JATC show, the London festival of fashion, taking place from the 11-13th February 2024 at the iconic Olympia London, reveals an inspirational line-up of brands across the n ...
-
The first combined Pure London x JATC show, The London Festival of Fashion, will take place on the 11th – 13th February 2024 at Olympia London, creating a revolutionary fashion buying event.
-
Pure London x JATC, the UK’s largest festival of fashion, has revealed its theme, ‘Cabinet of Curiosity’ for the first combined show in February 2024. Created in collaboration with the show’s trend ag ...
-
Pure London, the UK’s largest Festival of Fashion, has announced that from February 2024 Just Around The Corner (JATC) will unite with Pure London to create Pure London x JATC, sitting under Hyve’s re ...
-
Pure London, the UK’s largest Festival of Fashion, ended this afternoon following three exciting days of innovative and trend-led fashion and inspiring and educational content. Retailers including Joh ...
-
The opening day of Pure London, the UK’s largest Festival of Fashion, welcomed hundreds of retailers from across the UK.
Library Masonry
-
Among the many insightful sessions at February’s Pure London x JATC was Amy Hobson’s masterclass on ‘Using Social Media for Business with Limited Resource’. Part of Social B, Amy’s presentation offere ...
-
In the journey towards a more sustainable fashion future, understanding and adhering to evolving sustainability legislation has become vital for fashion companies worldwide. At Pure London x JATC, we' ...
-
In the wake of ever-mounting environmental concerns, the fashion industry finds itself at a critical crossroads. At Pure London x JATC, we recently hosted a thought-provoking panel discussion, "Fashio ...