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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Aaron from Salvo Amor...
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Take a look at some of the conscious commitments being made at Pure London HQ and by some of our brands.
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To celebrate the upcoming new year and to usher in the new decade, Pure London will unveil a new era for the show on 9th- 11th February 2020 at Olympia London.