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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
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Based on intelligence provided by our trend partners over at Unique Style Platform, I’ve pulled together a quick overview of the key trends to look out for this buying season.
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As we start to edge closer to the upcoming edition of Pure London, these are the ways to get your pre-show marketing working at its best.
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From big name brands to exciting industry-leading independents, Pure London is a must-visit trade show for fashion buyers from across the UK and the rest of the world.