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Pure London x JATC is the UK's Largest Festival of Fashion
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Pink Champagne
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Have you always wanted to start a t-shirt business? After visiting Pure Origin in February, Tara Knowles is now up and running with her clothing line 'Great Days Only' to spread positivity worldwide. -
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Valentina Poltronieri’s eponymous fashion label may only be two years old, but the young brand is already making a splash in the industry. -
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Pure London has partnered with world class forecasting service Unique Style Platform to deliver the trend drivers of SS20.