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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
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Our Senior Marketing Executive, Lucy Green, had the pleasure of spending an afternoon with Henrietta founder and designer at H. Holderness. Find out what she had to say.
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Find out more about the launch of the all-new Pure Origin Korea and Morocco pavilions.
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If there’s an upside to the accelerating retail closures, it’s the opportunity it presents for brands (large and small) to experiment and innovate with a pop-up.