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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
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Men’s fashion is something of a hot topic right now and with Pure London right around the corner, we're taking a menswear time trip...
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The pace of change on British high streets is accelerating as some of the best-known retailers shrink before our eyes. For independent retailers, this brings both challenges and opportunities.
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Meet Keely Stocker, Editor at Drapers, ahead of Pure London SS20.