New colours July 2024
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Pure London x JATC is the UK's Largest Festival of Fashion
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Peach Fuzz
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Pink Champagne
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Melon
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Plain White
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter. -
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From her most memorable fashion moment to her wardrobe essential, get the low down from Didi Eziefula, creative mind at EZiRA RANE, in today’s “60 seconds with…”. What is your most memorable fashion m ... -
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Contrary to popular belief, the life of bricks and mortar retail is far from over. In fact, the offline store is making a comeback. Having spoken to independent shop owners from around the country, I ...