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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
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Get a glimpse into the world of Elizabeth An’Marie, with Shelby Fuller. Find out what inspires Elizabeth An’Marie collections and what fashion means to Shelby. Who’s your favourite fashion designer? A ...
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When we think of the word “trend” we generally think of the latest looks and most of-the-moment styles. But how many of our trends are actually brand new? Whilst a trend is generally synonymous with c ...
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With spring around the corner, it’s high time we all got out of our winter grey and black funk. The Spring/Summer season is known in the fashion world as being the time to break out the colour and re- ...