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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
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Despite the gloomy economic outlook and uncertainty over Brexit, buyers seemed upbeat and ready to place healthy orders for a/w 19.
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If there’s one thing I noticed at Pure London’s AW19/20 edition, it’s that going green is rising up the agenda for businesses, consumers and suppliers alike – and it’s rising fast.
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Pure London prides itself on being a future-facing show and our catwalks and content programmes are nothing if not forward thinking.