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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
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Pure London might be over for another season, but we’re keeping the Festival of Fashion alive for a little bit longer.
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The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season. It’s always exciting to hear from the big names, like Selfridges, John Lewis and ...
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Need a quick fashion fix? Today, I’ll be speaking to Olivia Welsh, the creative brain behind womenswear brand Olivia Annabelle, on her favourite fashion moments, where she gets her inspiration and wha ...