New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. Nam sed est. Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Integer ut justo. In tincidunt viverra nisl. Donec di
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan
Section Title
Peach Fuzz
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. This is a Black Default Link . Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;
Pink Champagne
Melon
Plain White
Default 2 column Section Style
Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
Library grid
-
Pure London returns to Olympia London on the 16th – 18th July 2023 and will see the launch of a new destination POP which joins the existing Sustainable, Womenswear, Shoes, Accessories and Jewellery d ...
-
Pure London, the UK’s largest festival of fashion, taking place from the 16th-18th July 2023 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across Womenswear, A ...
-
Traditional retailers are developing omnichannel capabilities pioneered by their tech-first counterparts, investing in technology and innovation. Businesses with an elevated purpose and greater sustai ...
-
At a time when Selfridges is holding livestream shopping events and social media is becoming a favourite marketplace for fashion, is your business making the most of this popular interactive experienc ...
-
RIXO's new 5,000 square foot flagship store is a prime example of experiential retail. It has a coffee kiosk and a beautifully designed cocktail bar where customers can enjoy the brand's experience. D ...
-
Pure London, the UK's largest festival of fashion, has revealed its Nature-Verse theme for the July 2023 show. Created in collaboration with the show’s trend agency partner Promostyl, Nature-Verse is ...
Library Carousel
-
Pure London returns to Olympia London on the 16th – 18th July 2023 and will see the launch of a new destination POP which joins the existing Sustainable, Womenswear, Shoes, Accessories and Jewellery d ...
-
Pure London, the UK’s largest festival of fashion, taking place from the 16th-18th July 2023 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across Womenswear, A ...
-
Traditional retailers are developing omnichannel capabilities pioneered by their tech-first counterparts, investing in technology and innovation. Businesses with an elevated purpose and greater sustai ...
-
At a time when Selfridges is holding livestream shopping events and social media is becoming a favourite marketplace for fashion, is your business making the most of this popular interactive experienc ...
-
RIXO's new 5,000 square foot flagship store is a prime example of experiential retail. It has a coffee kiosk and a beautifully designed cocktail bar where customers can enjoy the brand's experience. D ...
-
Pure London, the UK's largest festival of fashion, has revealed its Nature-Verse theme for the July 2023 show. Created in collaboration with the show’s trend agency partner Promostyl, Nature-Verse is ...
Library Masonry
-
It is with heavy hearts that we at Pure London mark the passing of our former esteemed colleague, Louise Young.
-
Gloria Sandrucci, Event Director and Juls Dawson, Founder of JATC welcome you to their first combined show, Pure London x JATC 11-13 February, Olympia London
-
A varied array of Danish brands will join the incredible line-up of exciting international fashion talent that will showcase their latest collections when Pure London x JATC, the London festival of fa ...