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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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According to an in-depth research and analysis by the MBS Group and the British Retail Consortium, about Diversity and inclusion in UK retail, 91% of retailers have a D&I strategy, “but generally many ...
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The retail industry keeps changing and so does the role of the fashion buyer. Helen Pritchard is one of the directors and co-owners of Elizabeth Rose, and the sole buyer for the shop, dedicating a lar ...
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Much has been written about brand building, from creating a marketing strategy to grow your business to forming an emotional connection with your customers. But for many it’s still puzzling. How to bu ...
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When it comes to recruitment, employee wellbeing is a key trend for this year. People not only look for a job, but a purpose, and it’s important to attract those who are the right fit for your busines ...
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Opening day of Pure London, the UK’s leading fashion buying show, welcomed a host of buyers from across the UK including John Lewis, Gerrards, ASOS, White Feather, Evalucia, Chattertons, Iris, EQ Woma ...
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Pure London, the UK’s leading fashion buying show, ended this afternoon following three days of showcases from international fashion brands trend-led, inspiring, and educational content.
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According to an in-depth research and analysis by the MBS Group and the British Retail Consortium, about Diversity and inclusion in UK retail, 91% of retailers have a D&I strategy, “but generally many ...
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The retail industry keeps changing and so does the role of the fashion buyer. Helen Pritchard is one of the directors and co-owners of Elizabeth Rose, and the sole buyer for the shop, dedicating a lar ...
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Much has been written about brand building, from creating a marketing strategy to grow your business to forming an emotional connection with your customers. But for many it’s still puzzling. How to bu ...
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When it comes to recruitment, employee wellbeing is a key trend for this year. People not only look for a job, but a purpose, and it’s important to attract those who are the right fit for your busines ...
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Opening day of Pure London, the UK’s leading fashion buying show, welcomed a host of buyers from across the UK including John Lewis, Gerrards, ASOS, White Feather, Evalucia, Chattertons, Iris, EQ Woma ...
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Pure London, the UK’s leading fashion buying show, ended this afternoon following three days of showcases from international fashion brands trend-led, inspiring, and educational content.
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The inaugural Pure London x JATC show, the London festival of fashion, will launch an array of brands into the UK market when it opens its doors on the 11-13th February 2024 at the iconic Olympia Lond ...
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The inaugural Pure London x JATC show, the London festival of fashion, taking place from the 11-13th February 2024, is set to shine with a line-up of glamorous collections across womenswear and jewell ...
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Pure London x JATC, the UK’s largest Festival of Fashion, has announced their exclusive content programme for the inaugural show at Olympia London 11th-13th February.