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Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Bold in its approach and unapologetic in its creativity, in 2019 Pure London’s Festival of Fashion will redefine disruption for the fashion community. In this time of uncertainty, Pure London’s aim is ... -
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From emerging designers to premium brands, exciting menswear and adorable kidswear, the SS19 Post Show Guide is here to give you an abundance of inspiration. Get ready to rediscover the collections yo ... -
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A lot has happened since we launched our sourcing show Pure Origin earlier this year in February. We promised to connect you with the entire world and indeed that’s exactly what we did.