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Pure London x JATC is the UK's Largest Festival of Fashion
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Pink Champagne
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Bringing you a little bit more this season, from our inspirational catwalks with a dedicated scene by Graduate Fashion Week to an incredible line-up of speakers, including social media it-girl Maya Ja ... -
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Earlier this year, we launched our new Conscious sector as a nod to the future of sustainable fashion. Having brands such as People Tree, Zola Amour and Mud Jeans joining us for the first edition, we ... -
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With the Pure Origin show just around the corner, I took the opportunity to find out more about our UK based exhibitor, Farrar Studios. Read the full interview here.