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Pure London x JATC is the UK's Largest Festival of Fashion
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Peach Fuzz
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Pink Champagne
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Melon
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Plain White
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Our SS19 edition of the Pure Inspiration LookBook is filled with inspiration, from emerging designers to premium brands and reimagined menswear. Get ready to find new favourites to add to your list. -
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Two weeks ago, Central Saint Martins hosted their Design Degree show which showcased projects from an endless list of very talented students. Within that, they had an installation of sustainable and i ... -
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With Fashion Revolution week still fresh in our minds and the question ‘who made my clothes?’ on our lips and Instagram feeds, we take pause and talk with some of this July’s raw material and garment ...