New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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With a week surrounding exciting and directional conversations around sustainability and a move to a circular supply chain, we welcome back one of our key exhibitors, Thermore®. Based in Italy, the co ...
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For the July show, Pure Origin will introduce a focus on the denim industry and the way brands continue to look for alternative ways to make denim more sustainable, from new materials through to new p ...
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Caryn Franklin MBE, former fashion editor and co-editor of i-D Magazine and prime-time BBC TV presenter, is a multi-platform broadcaster, fashion and identity commentator and activist.