New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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As we all recover from this weekend’s wedding fever, our feeds continue to be covered in images turned memes from what might have been the most anticipated royal wedding yet, but think we can all agre ...
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No longer do we have to produce fabrics, yarns and leathers in the same conventional ways we have in the past. With new technology’s emerging and the industry pushing funding into innovation in raw ma ...
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Recycled fibre from plastic waste for the textile industry is becoming more available than ever as the UN’s #CleanSeas campaign, Plastic Oceans, Surfers against sewage and Greenpeace campaigns amongst ...