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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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Read our 60 second interview with Jordan & Lauren from Rainbeau Curves where they find inspiration for their collection, most memorable fashion moment and what London means to them in three words…
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Read our 60 second interview with Marwa from Cigdem Akin to hear who their favourite British designer is, where in London they like to shop and more..
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Read our 60 second interview with Erdem from Explosion on what item of clothing makes them happy, where they find inspiration for their collection and where in London they like to shop..