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Pure London x JATC is the UK's Largest Festival of Fashion
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Peach Fuzz
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Pink Champagne
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Melon
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Plain White
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Find out what emotion Venusha from Millie & Elizabeth would use to describe fashion, her favourite British designer and where she finds inspiration for her collection.. -
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Read what item of clothing Clara from 5yMedio makes her the happiest, her most memorable fashion moments and the one item of clothing she could wear for the rest of her life… -
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Read our 60 seconds interview with Maribela Swimwar to find out what their most memorable fashion moment was, their favourite British designer and what London means to them…