New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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People are wearing activewear not only for physical activities that improve their well-being, but also as casual clothing. The activewear market is expected to grow considerably over the coming years. ...
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For Sebastien Renault, previously in charge of the Artistic Direction of Promostyl, our former Parisian trends forecasting partner, "colours come from heritage, luxury craftsmanship, classic and iconi ...
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Pure London, the UK’s leading trade fashion buying event taking place from the 12th-14th February 2023 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across Rea ...
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How to find sustainable children’s clothing brands? What qualifies as sustainable fashion? Consumers want to find answers to these questions, but it may take a long time to check sustainability creden ...
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There are many things to consider when planning a fashion event. First of all, it should have a clear purpose, as this will dictate many other elements such as audience, budget and location. It can be ...
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Pure London, the UK’s most exciting global showcase for womenswear, accessories, shoes and jewellery brands, has announced its latest campaign New Nobleness created in collaboration with its trend age ...
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People are wearing activewear not only for physical activities that improve their well-being, but also as casual clothing. The activewear market is expected to grow considerably over the coming years. ...
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For Sebastien Renault, previously in charge of the Artistic Direction of Promostyl, our former Parisian trends forecasting partner, "colours come from heritage, luxury craftsmanship, classic and iconi ...
-
Pure London, the UK’s leading trade fashion buying event taking place from the 12th-14th February 2023 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across Rea ...
-
How to find sustainable children’s clothing brands? What qualifies as sustainable fashion? Consumers want to find answers to these questions, but it may take a long time to check sustainability creden ...
-
There are many things to consider when planning a fashion event. First of all, it should have a clear purpose, as this will dictate many other elements such as audience, budget and location. It can be ...
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Pure London, the UK’s most exciting global showcase for womenswear, accessories, shoes and jewellery brands, has announced its latest campaign New Nobleness created in collaboration with its trend age ...
Library Masonry
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The inaugural combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024, has joined forces with Istanbul Apparel Exporters Association (IHKIB) ...
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Most people working in the sustainable fashion sector come to it because they’re concerned about the harm fashion can do. For Kalkidan Legesse, founder of Sancho’s boutique and resale platform Owni, s ...
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The first combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024 will host a dedicated Sustainable destination where buyers will discover an ...