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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Peach Fuzz
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Pink Champagne
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Melon
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Plain White
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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The fashion industry has always favoured tall and skinny models, if you look into catwalk footage of the past decades, they tend to look quite similar. But over the past few years, things have been ch ... -
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The pandemic has changed the way we perceive and interact with technology. Many brands and retailers developed their online business exponentially during this period, which also led to tech fatigue. T ... -
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Many retailers struggle to keep up with the sustainability movement. Businesses need to consider ESG – short for Environmental, Social and Governance – a set of standards measuring their impact on soc ... -
The pandemic has accelerated the transformation of the retail industry, physical stores move location much more frequently, and many businesses are using popups to test the market sometimes for only a ...
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Many retailers face difficulties when navigating and managing their online presence. Selling digitally has many advantages, from being able to reach customers worldwide to minimizing the impact of ris ... -
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Many retailers find it difficult to navigate digital, from marketing budget allocation to social media platforms, and building websites. What's the best way to develop a strong online presence? Amy Ho ...
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The fashion industry has always favoured tall and skinny models, if you look into catwalk footage of the past decades, they tend to look quite similar. But over the past few years, things have been ch ...
-
The pandemic has changed the way we perceive and interact with technology. Many brands and retailers developed their online business exponentially during this period, which also led to tech fatigue. T ...
-
Many retailers struggle to keep up with the sustainability movement. Businesses need to consider ESG – short for Environmental, Social and Governance – a set of standards measuring their impact on soc ...
-
The pandemic has accelerated the transformation of the retail industry, physical stores move location much more frequently, and many businesses are using popups to test the market sometimes for only a ...
-
Many retailers face difficulties when navigating and managing their online presence. Selling digitally has many advantages, from being able to reach customers worldwide to minimizing the impact of ris ...
-
Many retailers find it difficult to navigate digital, from marketing budget allocation to social media platforms, and building websites. What's the best way to develop a strong online presence? Amy Ho ...
Library Masonry
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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Pure London, the UK’s largest Festival of Fashion, has announced that from February 2024 Just Around The Corner (JATC) will unite with Pure London to create Pure London x JATC, sitting under Hyve’s re ... -
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Pure London, the UK’s largest Festival of Fashion, ended this afternoon following three exciting days of innovative and trend-led fashion and inspiring and educational content. Retailers including Joh ... -
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The opening day of Pure London, the UK’s largest Festival of Fashion, welcomed hundreds of retailers from across the UK.