New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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Learn all about key pieces and colours to buy for the upcoming season with Deryane Tadd, Founder and Owner of The Dressing Room. Find out what she has to say about the best way to drive footfall and b ...
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There is definitely a buzz around the metaverse, from 3D stores to NFTs, the retail industry is venturing into this new ground to reach to consumers and increase sales, and not necessarily in cryptocu ...
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Learn from Alan O'Neill, Managing Director of Kara Management, about how to cope with many issues affecting the retail industry. He spoke with our content editor, Lina Vaz, at Olympia during Pure Lond ...
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Genia Mineeva is the founder of Been London, a sustainable fashion brand that uses recycled waste to produce stylish accessories. British Vogue named Been London as one of the most innovative fashio ...
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Day two of London’s leading fashion buying show at Olympia, Pure London, mixed next season trends with a focus on authenticity and regenerative fashion.
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Pure London, the UK’s leading fashion buying show, ended yesterday afternoon following three days of brisk business with Event Director Gloria Sandrucci setting out the vision for the future of fashio ...
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Learn all about key pieces and colours to buy for the upcoming season with Deryane Tadd, Founder and Owner of The Dressing Room. Find out what she has to say about the best way to drive footfall and b ...
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There is definitely a buzz around the metaverse, from 3D stores to NFTs, the retail industry is venturing into this new ground to reach to consumers and increase sales, and not necessarily in cryptocu ...
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Learn from Alan O'Neill, Managing Director of Kara Management, about how to cope with many issues affecting the retail industry. He spoke with our content editor, Lina Vaz, at Olympia during Pure Lond ...
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Genia Mineeva is the founder of Been London, a sustainable fashion brand that uses recycled waste to produce stylish accessories. British Vogue named Been London as one of the most innovative fashio ...
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Day two of London’s leading fashion buying show at Olympia, Pure London, mixed next season trends with a focus on authenticity and regenerative fashion.
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Pure London, the UK’s leading fashion buying show, ended yesterday afternoon following three days of brisk business with Event Director Gloria Sandrucci setting out the vision for the future of fashio ...
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Pure London, the UK’s largest Festival of Fashion, will open its doors at Olympia London this Sunday 16 July.
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Our Event Director, Gloria Sandrucci talks with Cameron Saul, CEO & Creative Director of #TOGETHERBAND by BOTTLETOP about the Pure London X BOTTLETOP Partnership and the impacts of driving sustainable ...
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Pure London, the UK’s largest festival of fashion, demonstrates their commitment to fostering emerging talent and supporting the next generation of fashion innovators by partnering with Graduate Fashi ...