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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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Businesses need to align with their customers’ core values around sustainability, such as care for our planet, fair working conditions across the whole supply chain and animal welfare. Annick Ireland ...
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Running parallel to the UK’s leading fashion retail event Pure London on the 17th – 19th July 22 at Olympia London, Pure Origin brings the fashion supply chain under one roof and this season announces ...
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Pure Jewel is the new destination at Pure London, which is taking place at Olympia London from 17 to 19 July. Jewellery Outlook Editor, David Brough, came to our Hyve studio to host a panel discussion ...
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Pure London, the UK’s leading and most unmissable trade fashion buying event which returns to Olympia London in July, is pleased to announce the appointment of Andrew Martyniuk as Head of Jewellery – ...
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Pure London, the UK’s leading trade fashion buying event which returns to Olympia London on the 17th – 19th July 2022, has announced a trend agency partnership with international style agency Promosty ...
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Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across womenswear, ...
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Businesses need to align with their customers’ core values around sustainability, such as care for our planet, fair working conditions across the whole supply chain and animal welfare. Annick Ireland ...
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Running parallel to the UK’s leading fashion retail event Pure London on the 17th – 19th July 22 at Olympia London, Pure Origin brings the fashion supply chain under one roof and this season announces ...
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Pure Jewel is the new destination at Pure London, which is taking place at Olympia London from 17 to 19 July. Jewellery Outlook Editor, David Brough, came to our Hyve studio to host a panel discussion ...
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Pure London, the UK’s leading and most unmissable trade fashion buying event which returns to Olympia London in July, is pleased to announce the appointment of Andrew Martyniuk as Head of Jewellery – ...
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Pure London, the UK’s leading trade fashion buying event which returns to Olympia London on the 17th – 19th July 2022, has announced a trend agency partnership with international style agency Promosty ...
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Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across womenswear, ...
Library Masonry
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Pure London is the UK’s largest Festival of Fashion. It is a trade collective of global fashion designers, brands, buyers, creative minds and inspiring trends.
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Pure London, the UK’s largest Festival of Fashion, has announced their exclusive content programme for the show’s return to the iconic Olympia London this July.
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Traditional brick-and-mortar shops are facing challenging times. The retail landscape has undergone a remarkable transformation due to the pervasive influence of digital technology and shifting consum ...