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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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On this episode, Lina Vaz, Content Editor at Hyve, talks to Charlotte Williams, a business consultant, and former Vice President of Content at Cannes Lions, an International Festival of Creativity and ...
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Today many consumers and retailers believe it is no longer enough for firms to do less harm to the environment. Rather, companies are expected to actively improve the state of the planet. We’ve attend ...
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We cannot help but rejoicing as the Queen celebrates her Platinum Jubilee after 70 years of service, the first British Monarch to commemorate such an extraordinary achievement. Many events and activit ...
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Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, has announced that ‘Empowering Change’ is the overarching theme for the sho ...
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The pandemic has certainly accelerated ecommerce, so much so that some people even questioned the survival of the high street. Many businesses were forced to close their bricks-and-mortar stores, whil ...
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Get noticed at Pure Origin this season with these stand tips for success.
Library Carousel
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On this episode, Lina Vaz, Content Editor at Hyve, talks to Charlotte Williams, a business consultant, and former Vice President of Content at Cannes Lions, an International Festival of Creativity and ...
-
Today many consumers and retailers believe it is no longer enough for firms to do less harm to the environment. Rather, companies are expected to actively improve the state of the planet. We’ve attend ...
-
We cannot help but rejoicing as the Queen celebrates her Platinum Jubilee after 70 years of service, the first British Monarch to commemorate such an extraordinary achievement. Many events and activit ...
-
Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, has announced that ‘Empowering Change’ is the overarching theme for the sho ...
-
The pandemic has certainly accelerated ecommerce, so much so that some people even questioned the survival of the high street. Many businesses were forced to close their bricks-and-mortar stores, whil ...
-
Get noticed at Pure Origin this season with these stand tips for success.
Library Masonry
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With the increasing demand for sustainable fashion among consumers, retailers play a crucial role in curating conscious offerings for their clientele. In this article, we look into the sustainable fas ...
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Pure London has announced retail legend George Davies as a keynote speaker headlining the content programme on Sunday 16th July at 1.30pm with a session titled In Conversation With George Davies, when ...
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Generation Z, also known as Gen Z, is the demographic cohort born between the mid-1990s and the mid-2010s. This generation is known for its digital proficiency, social consciousness, and global perspe ...