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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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What will the future retail store look like? This is the question of our second episode of Fashion Questions… To help us understand where the retail market is heading, our content editor, Lina Vaz, ta ...
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What will the future retail store look like? This is the question of our second episode of our new in-house fashion podcast, Fashion Questions… To help us understand where the retail market is heading ...
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Learn all about Together Fest 2022, the first retail wellbeing festival in the UK, organised by our charity partner Retail Trust. Staff from more than 50 retailers in fashion and other industries part ...
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Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, has announced the launch of its vibrant new campaign and website as it gear ...
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In this episode, we are joined by Emily Gordon-Smith, Content Director at trends and insights business Stylus, which specialises in helping businesses to understand their future consumer and the produ ...
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More and more we hear about brands entering the metaverse, but most of us are confused of what this actually means, or its potential impact on the future of fashion and the retail industry. We've atte ...
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What will the future retail store look like? This is the question of our second episode of Fashion Questions… To help us understand where the retail market is heading, our content editor, Lina Vaz, ta ...
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What will the future retail store look like? This is the question of our second episode of our new in-house fashion podcast, Fashion Questions… To help us understand where the retail market is heading ...
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Learn all about Together Fest 2022, the first retail wellbeing festival in the UK, organised by our charity partner Retail Trust. Staff from more than 50 retailers in fashion and other industries part ...
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Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, has announced the launch of its vibrant new campaign and website as it gear ...
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In this episode, we are joined by Emily Gordon-Smith, Content Director at trends and insights business Stylus, which specialises in helping businesses to understand their future consumer and the produ ...
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More and more we hear about brands entering the metaverse, but most of us are confused of what this actually means, or its potential impact on the future of fashion and the retail industry. We've atte ...
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Pure London x JATC provides an exceptional opportunity for fashion retailers to connect with industry experts, discover new trends, and expand their network of partners and suppliers. In this article, ...
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Pure London, the UK’s largest festival of fashion, taking place from the 16th-18th July 2023 at the iconic Olympia London, is set to showcase a myriad of Greek fashion, accessory and jewellery brands ...
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The UK’s largest festival of fashion Pure London has revealed a sensational line-up of resort wear brands who will be showcasing their latest collections