New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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Pure London x JATC proudly presented this season’s catwalk trends, inspired by the show’s new trend partner, Trendhub by BDA London.
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Pure London x JATC, the festival of fashion, opened its doors under the sunshine at Olympia Events, to a joyful atmosphere celebrating the new season’s collections. Welcoming retailers from across the ...
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Hyve Group is excited to announce the return of Pure London x JATC and Source Fashion in February 2025, marking a significant step forward in the evolution of connecting its fashion events and launchi ...
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As one of the UK’s largest fashion trade shows, Pure London x JATC naturally brings in an impressive number of visitors each and every season from some of the industry’s most exciting retailers, b ...
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Our office is abuzz with excitement, and not just because of the football. Pure London x JATC is really ‘just around the corner’. We are awash with amazing exhibitors and have an awesome speaker lin ...
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This July Pure London x JATC, the UK’s festival of fashion, will continue their commitment to fostering emerging talent and supporting the next generation of fashion innovators by partnering with Grad ...
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Pure London x JATC proudly presented this season’s catwalk trends, inspired by the show’s new trend partner, Trendhub by BDA London.
-
Pure London x JATC, the festival of fashion, opened its doors under the sunshine at Olympia Events, to a joyful atmosphere celebrating the new season’s collections. Welcoming retailers from across the ...
-
Hyve Group is excited to announce the return of Pure London x JATC and Source Fashion in February 2025, marking a significant step forward in the evolution of connecting its fashion events and launchi ...
-
As one of the UK’s largest fashion trade shows, Pure London x JATC naturally brings in an impressive number of visitors each and every season from some of the industry’s most exciting retailers, b ...
-
Our office is abuzz with excitement, and not just because of the football. Pure London x JATC is really ‘just around the corner’. We are awash with amazing exhibitors and have an awesome speaker lin ...
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This July Pure London x JATC, the UK’s festival of fashion, will continue their commitment to fostering emerging talent and supporting the next generation of fashion innovators by partnering with Grad ...
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In recent years, the resale market has surged in popularity, and it’s not just a fleeting trend. According to ThredUp, the secondhand market is poised to double in size over the next five years, reach ...
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In recent years, sustainability has emerged as a critical focus for fashion retailers, driven by growing environmental concerns and shifting consumer values. As environmental awareness grows and con ...
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At Pure London x JATC, making your exhibitor stand 'stand out' is essential. Your booth should attract potential customers and partners, leaving a lasting impression. Here is a simple guide on creatin ...