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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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From political statements to planet-saving activism, there’s no doubt in our minds that fashion has the power to change the world.
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In the coming weeks we will be outlining some of the key rules and regulations to help you understand exactly what Brexit will mean for your business.
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The fashion industry is making steps to become more diverse, but the intersection of sustainability and size-inclusivity is still rare.
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We checked in with the founder of Rowdy Couture, Leon M. Yisrael to find out more about how Rowdy Couture is marking its place in the fashion industry with bold and brilliant designs.
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As the pandemic continues to make its effects known around the world, global sourcing has been hugely impacted.
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Over the last few years we have seen amazing progress in the field of tech, which has touched every aspect of the fashion supply chain and has also been integrated into wearable technology itself. The ...
Library Carousel
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From political statements to planet-saving activism, there’s no doubt in our minds that fashion has the power to change the world.
-
In the coming weeks we will be outlining some of the key rules and regulations to help you understand exactly what Brexit will mean for your business.
-
The fashion industry is making steps to become more diverse, but the intersection of sustainability and size-inclusivity is still rare.
-
We checked in with the founder of Rowdy Couture, Leon M. Yisrael to find out more about how Rowdy Couture is marking its place in the fashion industry with bold and brilliant designs.
-
As the pandemic continues to make its effects known around the world, global sourcing has been hugely impacted.
-
Over the last few years we have seen amazing progress in the field of tech, which has touched every aspect of the fashion supply chain and has also been integrated into wearable technology itself. The ...
Library Masonry
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According to an in-depth research and analysis by the MBS Group and the British Retail Consortium, about Diversity and inclusion in UK retail, 91% of retailers have a D&I strategy, “but generally many ...
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The retail industry keeps changing and so does the role of the fashion buyer. Helen Pritchard is one of the directors and co-owners of Elizabeth Rose, and the sole buyer for the shop, dedicating a lar ...
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Much has been written about brand building, from creating a marketing strategy to grow your business to forming an emotional connection with your customers. But for many it’s still puzzling. How to bu ...