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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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Changing retail and digital landscapes have blurred the boundaries between fashion and lifestyle, so naturally, we thought we’d investigate why.
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Q1. Why has it been important for Brodie to be sustainable? A: From an ethical standpoint first and for most, it is important we do our bit for the environment, and we are all doing something no matte ...
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Since the digital retail revolution is showing no signs of slowing down, we thought we’d look into the role fashion subscription services play, as well as the challenges they face…
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Amorphous shapes and free-flowing lines have become commonplace within fashion collections and gallery walls alike, as consumers look to mix and match to express their individuality.
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As retail prepares to reopen across the UK, here are some of our top tips.
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Following their appearance at February's Fashion Together, we sat down with Tulip Creations to find out more about their company.
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Changing retail and digital landscapes have blurred the boundaries between fashion and lifestyle, so naturally, we thought we’d investigate why.
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Q1. Why has it been important for Brodie to be sustainable? A: From an ethical standpoint first and for most, it is important we do our bit for the environment, and we are all doing something no matte ...
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Since the digital retail revolution is showing no signs of slowing down, we thought we’d look into the role fashion subscription services play, as well as the challenges they face…
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Amorphous shapes and free-flowing lines have become commonplace within fashion collections and gallery walls alike, as consumers look to mix and match to express their individuality.
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As retail prepares to reopen across the UK, here are some of our top tips.
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Following their appearance at February's Fashion Together, we sat down with Tulip Creations to find out more about their company.
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When it comes to recruitment, employee wellbeing is a key trend for this year. People not only look for a job, but a purpose, and it’s important to attract those who are the right fit for your busines ...
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Opening day of Pure London, the UK’s leading fashion buying show, welcomed a host of buyers from across the UK including John Lewis, Gerrards, ASOS, White Feather, Evalucia, Chattertons, Iris, EQ Woma ...
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Pure London, the UK’s leading fashion buying show, ended this afternoon following three days of showcases from international fashion brands trend-led, inspiring, and educational content.