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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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Following our insightful panel, chaired by Drapers’ Kirsty McGregor, at Fashion Together, we’ve been inspired to learn from businesses already making a difference and take a look at just how the fashi ...
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As part of our March 2021 newsletter takeover with the Trend Atelier community founded by Fashion Futurist Geraldine Wharry, we unpack their 2021 future trend theme “The Biggest Innovation is Philosop ...
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If one had told me in the late 90s when I graduated from design school I would be leading a global community, teaching and focused on long term futures, I would not have believed it. But today I am mo ...
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We the Trend Atelier Community believe future forecasting is a gateway to critical decision making. We need this skill as a global collective more than ever, for the greater good of the planet & the p ...
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Find out what the 2021 Spring Budget means for retailers.
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Following our insightful panel, chaired by Drapers’ Kirsty McGregor, at Fashion Together, we’ve been inspired to learn from businesses already making a difference and take a look at just how the fashi ...
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As part of our March 2021 newsletter takeover with the Trend Atelier community founded by Fashion Futurist Geraldine Wharry, we unpack their 2021 future trend theme “The Biggest Innovation is Philosop ...
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If one had told me in the late 90s when I graduated from design school I would be leading a global community, teaching and focused on long term futures, I would not have believed it. But today I am mo ...
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We the Trend Atelier Community believe future forecasting is a gateway to critical decision making. We need this skill as a global collective more than ever, for the greater good of the planet & the p ...
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Rachel Sheila Kan is a Sustainable Fashion Consultant and Founder of Circular Earth, that supports businesses to embrace circularity and move forward in their sustainability journey. In her live semin ...
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Instagram is a great free tool to sell your products and connect with your customers and if you're new to the platform it can be challenging to know how to leverage it and show up and sell. On their l ...
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As the retail industry moves on from its pandemic recovery phase, the appetite for expansion continues to develop. What can you do to prepare for business growth in the current economic environment? E ...