New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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Discover the Taiwanese exhibitors joining the line up at Fashion Together.
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Find out which collections our editor is loving ahead of Fashion Together.
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The Hyve fashion family would be incomplete without the wealth of inspiring retailers who make our community what it is. For this reason, we want to shine a spotlight on some of our favourite retailer ...
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Take a look at some of the industry trends that have been affected by the lockdown.
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We caught up with Cally Russell to get to know him better ahead of Fashion Together.
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Brodie are a distinctive British brand known for their luxurious cashmere and cotton silk pieces. With roots in the heart of Yorkshire, Brodie Cashmere are a family-owned business that has taken the c ...
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Discover the Taiwanese exhibitors joining the line up at Fashion Together.
-
Find out which collections our editor is loving ahead of Fashion Together.
-
The Hyve fashion family would be incomplete without the wealth of inspiring retailers who make our community what it is. For this reason, we want to shine a spotlight on some of our favourite retailer ...
-
Take a look at some of the industry trends that have been affected by the lockdown.
-
We caught up with Cally Russell to get to know him better ahead of Fashion Together.
-
Brodie are a distinctive British brand known for their luxurious cashmere and cotton silk pieces. With roots in the heart of Yorkshire, Brodie Cashmere are a family-owned business that has taken the c ...
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Pure London announces a show-stopping new brand from the retail legend behind Next, George at ASDA and PER UNA at Marks & Spencer, GWD by George Davies will be showcased at the forthcoming event.
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Pure London will be opening its doors this Valentine’s weekend and launching #PureLondonLoves a competition to win an exclusive 30 minute 1 to 1 consultancy session bespoke to the retailer with Pure L ...
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Pure London, the global fashion buying platform for womenswear, accessories, jewellery, and footwear taking place on 12th – 14th February 2023 at Olympia London, has joined forces with Istanbul Appare ...