• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Peach Fuzz

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Pink Champagne

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Melon

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Plain White

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Access our downloadable write up from Fashion Together September 2020. 
  • Looking for the right sustainable brands to stock? We've outlined some of the main sustainability standards and certifications brands can have to help you make the right buying decisions. 
  • Meet Jokotola Edu-Phillips, founder of Joko Edu as we celebrate Black History Month. 
  • How can you kickstart your influencer marketing strategy, and take your collaborations to the next level? Read on for our top tips…
  • Fashion Together may be over, but that doesn’t mean you can’t still discover the latest must-have accessories collections, handpicked from our exhibitor community. 
  • Fashion Together may be over, but that doesn’t mean you can’t still discover the latest suppliers, manufacturers and innovators handpicked from our exhibitor community. 

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Our first presentation focuses on the trend chosen to drive the entire show: Nobleness. We are breaking traditional codes of Power Dressing. When coming up with that new trend in our office, we notice ...
  • Pure London, the global fashion buying platform for womenswear, accessories, jewellery, and footwear taking place on 12th – 14th February 2023 at Olympia London, has partnered with Export Angels to pr ...
  • At the next edition of Pure London, from 12th – 14th February 2023 at Olympia London, sustainability will remain at the fore with the launch of Purely Sustainable, a dedicated destination showcasing a ...

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