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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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Expert futurist, Geraldine Wharry explores the key macro trends that will impact the industry and forecasts for the future.
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Fashion Together may be over, but that doesn’t mean you can’t still discover the latest must-have womenswear collections, handpicked from our exhibitor community.
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With the lockdown leading us into a new normal in our work and personal lives alike, the need for authenticity has never been more important. As part of our Fashion Together virtual forum, Lauretta Ro ...
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Fashion Together may be over, but that doesn’t mean you can’t still discover the latest must-have footwear collections, handpicked from our exhibitor community.
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How can we pave the way to a sustainable future for fashion post-Covid? Kerry Bannigan and Christine Goulay discuss.
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Fashion Together may be over, but that doesn’t mean you can’t still discover the latest must-have womenswear collections, handpicked from our exhibitor community.
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Expert futurist, Geraldine Wharry explores the key macro trends that will impact the industry and forecasts for the future.
-
Fashion Together may be over, but that doesn’t mean you can’t still discover the latest must-have womenswear collections, handpicked from our exhibitor community.
-
With the lockdown leading us into a new normal in our work and personal lives alike, the need for authenticity has never been more important. As part of our Fashion Together virtual forum, Lauretta Ro ...
-
Fashion Together may be over, but that doesn’t mean you can’t still discover the latest must-have footwear collections, handpicked from our exhibitor community.
-
How can we pave the way to a sustainable future for fashion post-Covid? Kerry Bannigan and Christine Goulay discuss.
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Fashion Together may be over, but that doesn’t mean you can’t still discover the latest must-have womenswear collections, handpicked from our exhibitor community.
Library Masonry
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Fashion trends and jewellery keep upgrading with every passing season. Enthusiast designers are constantly experimenting with traditional and modern trends to keep up with consumer demand for newness. ...
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Pure London, the UK’s leading trade fashion buying event taking place from the 12th-14th February 2023 at the iconic Olympia London, reveals exciting new destination Pure Edge which joins and complime ...
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Christmas is the hottest season of the year for retailers so it’s all about eye-catching window displays. How to stand out from the crowd? What makes a great Christmas window display? Our Content Edit ...