• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Peach Fuzz

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Pink Champagne

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Melon

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Plain White

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Catch up on the highlights from our Fashion Together panel session hosted by Drapers' Kirsty McGregor. 
  • Reflect, Rethink, Reset: 6 top tips for post-lockdown wellbeing

    07 Sep 2020 Marie Oakes, The Trend Academy
    Marie Oakes shares her top tips for mental, physical and emotional wellbeing to help you see success post-pandemic. 
  • Laurie Pressman, VP of the Pantone Color Institute takes us through the key learnings for AW20/21 and the thinking behind Pantone’s SS21 Colour Stories in Botanica.
  • Brodie Cashmere will be joining the line up for Fashion Together. Find out more about this exciting brand. 
  • Join us on Wednesday 2nd September for our Fashion Together Sourcing Briefing. 
  • Ahead of her appearance at Fashion Together, we spoke to Kirsty McGregor to find out all about her upcoming panel session.  

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • People are wearing activewear not only for physical activities that improve their well-being, but also as casual clothing. The activewear market is expected to grow considerably over the coming years. ...
  • For Sebastien Renault, previously in charge of the Artistic Direction of Promostyl, our former Parisian trends forecasting partner, "colours come from heritage, luxury craftsmanship, classic and iconi ...
  • Pure London, the UK’s leading trade fashion buying event taking place from the 12th-14th February 2023 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across Rea ...

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