• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Peach Fuzz

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Pink Champagne

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Melon

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Plain White

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Meet Fashion Together speaker and founder of Conscious Fashion Campaign, Kerry Bannigan. 
  • The Visual Significance of Color

    11 Aug 2020 Laurie Pressman, Vice-President, Pantone Color Institute
    Ahead of her session at Fashion Together Laurie Pressman, VP of the Pantone Color Institute talks through SS21's colour trends.
  • Refuelling the UK high street

    10 Aug 2020 Emma Wilder
    With lockdowns easing and business getting back to normal, what does the future look like for our high streets?
  • Exhibiting at Fashion Together? Make the most of your online profile with our top tips!
  • Discover our virtual forum, Fashion Together, taking place on 1st and 2nd September 2020.
  • 5 ways that PR can help you emerge from the pandemic stronger

    29 Jul 2020 Fiona Minett, Boss Your PR
    Fiona Minett, founder of PR agency Boss Your PR shares her top tips on coming out of the coronavirus crisis stronger than ever. 

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • It’s easy to feel overwhelmed by the current state of affairs, given the UK inflation rate and the rising cost of living. According to the Office for National Statistics, “Retail sales volumes fell by ...
  • When it comes to branding, marketing and Public Relations, many businesses take matters into their own hands. This can be time consuming and Return on Investment can become elusive if one doesn’t have ...
  • What is sustainable fashion?

    18 Oct 2022 Emma Wilder
    What actually is sustainable fashion? We've broken it down into a few key points to help you make sense of this broad category. Between the news articles, scientific reports and developments in sustai ...

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