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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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Jacquie Lawes, branding expert, designer and founder of Bailey & Roo shares the secrets to creating a successful brand.
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What could the rising trend for seasonless fashion mean for your business?
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We loved meeting Nancy at Pure Origin in February. During this difficult and ever-changing period, we’ve been in touch with Nancy to find out how she’s been navigating the current circumstances, as we ...
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Whether you’re wondering how to make your shop look enticing whilst following the Government’s Covid Secure guidelines or you just want to refresh your space, visual merchandising is key. To help you ...
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We loved meeting Bolupe at Pure London back in July 2019 for the SS20 season. During this difficult and ever-changing period, we’ve been in touch with Bolupe to find out how she’s been navigating the ...
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Hyve Group announce changes to their 2020 show calendar A brand-new, collaborative “Fashion Together” virtual forum will take place this September Hyve Fashion’s London shows will return to the UK cap ...
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Jacquie Lawes, branding expert, designer and founder of Bailey & Roo shares the secrets to creating a successful brand.
-
What could the rising trend for seasonless fashion mean for your business?
-
We loved meeting Nancy at Pure Origin in February. During this difficult and ever-changing period, we’ve been in touch with Nancy to find out how she’s been navigating the current circumstances, as we ...
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Whether you’re wondering how to make your shop look enticing whilst following the Government’s Covid Secure guidelines or you just want to refresh your space, visual merchandising is key. To help you ...
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We loved meeting Bolupe at Pure London back in July 2019 for the SS20 season. During this difficult and ever-changing period, we’ve been in touch with Bolupe to find out how she’s been navigating the ...
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Hyve Group announce changes to their 2020 show calendar A brand-new, collaborative “Fashion Together” virtual forum will take place this September Hyve Fashion’s London shows will return to the UK cap ...
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Bringing together the brightest minds in the industry twice a year to showcase the best of the season’s must-have fashion collections, the latest trends, exclusive business insight, and important inte ...
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The biggest retail sales are still happening inside physical stores, despite the ongoing growth of e-commerce and the world of opportunities technology offers to retailers, from omnichannel to the met ...
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Stella McCartney has always been a pioneer in terms of sustainability. Her brand is always looking for new materials that are both cruelty free and environmentally friendly. Her campaigns are always e ...