New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. Nam sed est. Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Integer ut justo. In tincidunt viverra nisl. Donec di
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan
Section Title
Peach Fuzz
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. This is a Black Default Link . Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;
Pink Champagne
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio.
This is a White Default Link . Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;
Melon
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio.
This is a Default Link . Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;
Plain White
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio.
This is a Default Link . Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;
Default 2 column Section Style
Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
Library grid
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
Loading
-
)
During this difficult and ever-changing period, we’ve been in touch with Marcella Gift, founder of Emme Cadeau, to find out how she’s been navigating the current circumstances. -
)
As we continue to live socially distanced, virtual lives, it comes as no surprise that this season’s London Fashion Week has also undergone a digital transformation. -
)
In the spirit of positivity and community, we’ve chosen some of our favourite stories from the last few weeks. -
)
We’ve put together a handy how-to to help you develop your brand voice. -
)
What you should be doing to make sure your shop is “Covid Secure” in time for opening day on 15th June. -
)
Take a look at some of our favourite fashion stories from the last few weeks.
Library Carousel
-
During this difficult and ever-changing period, we’ve been in touch with Marcella Gift, founder of Emme Cadeau, to find out how she’s been navigating the current circumstances.
-
As we continue to live socially distanced, virtual lives, it comes as no surprise that this season’s London Fashion Week has also undergone a digital transformation.
-
In the spirit of positivity and community, we’ve chosen some of our favourite stories from the last few weeks.
-
We’ve put together a handy how-to to help you develop your brand voice.
-
What you should be doing to make sure your shop is “Covid Secure” in time for opening day on 15th June.
-
Take a look at some of our favourite fashion stories from the last few weeks.
Library Masonry
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
Loading
-
)
The fashion industry has always favoured tall and skinny models, if you look into catwalk footage of the past decades, they tend to look quite similar. But over the past few years, things have been ch ... -
.png/fit-in/650x9999/filters:no_upscale())
The pandemic has changed the way we perceive and interact with technology. Many brands and retailers developed their online business exponentially during this period, which also led to tech fatigue. T ... -
)
Many retailers struggle to keep up with the sustainability movement. Businesses need to consider ESG – short for Environmental, Social and Governance – a set of standards measuring their impact on soc ...