• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Peach Fuzz

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Pink Champagne

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Melon

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Plain White

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Stay Sustainable, created by Aqua Rock. Designed to help you become or continue as a sustainable and more ethical friendly business.
  • The latest good deeds and acts of kindness from brands and retailers across our community. 
  • A two-step guide to using social media in a crisis

    06 May 2020 Suzanne Ellingham, Sourcing Director
    To celebrate the launch of our Staying Social webinar series with the experts at SocialB, we’ve pulled together a few of our own top tips on using social media in a new way during the lockdown.
  • Pure Origin demonstrates the value of bringing manufacturing sourcing alongside finished goods Pure Origin team thrilled for the nomination
  • Pandemic-proofing your retail business

    04 May 2020 Bukola Dagiloke, Global Fashion Marketplace
    In a time where many factories, suppliers and retailers have put a pause on “business as usual”, finding new meaning in the word productivity is crucial.
  • We're celebrating even more of the good news coming out of the Pure London community!

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • The pandemic has accelerated the transformation of the retail industry, physical stores move location much more frequently, and many businesses are using popups to test the market sometimes for only a ...
  • Many retailers face difficulties when navigating and managing their online presence. Selling digitally has many advantages, from being able to reach customers worldwide to minimizing the impact of ris ...
  • Many retailers find it difficult to navigate digital, from marketing budget allocation to social media platforms, and building websites. What's the best way to develop a strong online presence? Amy Ho ...

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