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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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Aqua Rock buys t-shirts from high street retailers abandoned stock in Bangladesh to help support factories and their staff in the COVID-19 crisis.
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As our living rooms and dining tables have transformed into our offices, our wardrobes have seen a slight change too. I thought I’d share some of our working from home fashion tips and ideas…
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Geraldine Wharry outlines the macro trends shaping our industry as we know it.
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From retailers to brands, take a look at some of the great work the Pure community have been doing in the last few weeks.
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We’ve put together a list of some of the essential resources to help you steer your business through this difficult time.
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What role could carbon offsetting have within the fashion industry and why is it important? This piece briefly outlines the place carbon offsetting could have in helping businesses reduce the impact o ...
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Aqua Rock buys t-shirts from high street retailers abandoned stock in Bangladesh to help support factories and their staff in the COVID-19 crisis.
-
As our living rooms and dining tables have transformed into our offices, our wardrobes have seen a slight change too. I thought I’d share some of our working from home fashion tips and ideas…
-
Geraldine Wharry outlines the macro trends shaping our industry as we know it.
-
From retailers to brands, take a look at some of the great work the Pure community have been doing in the last few weeks.
-
We’ve put together a list of some of the essential resources to help you steer your business through this difficult time.
-
What role could carbon offsetting have within the fashion industry and why is it important? This piece briefly outlines the place carbon offsetting could have in helping businesses reduce the impact o ...
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Learn all about key pieces and colours to buy for the upcoming season with Deryane Tadd, Founder and Owner of The Dressing Room. Find out what she has to say about the best way to drive footfall and b ...
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There is definitely a buzz around the metaverse, from 3D stores to NFTs, the retail industry is venturing into this new ground to reach to consumers and increase sales, and not necessarily in cryptocu ...
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Learn from Alan O'Neill, Managing Director of Kara Management, about how to cope with many issues affecting the retail industry. He spoke with our content editor, Lina Vaz, at Olympia during Pure Lond ...